The workplace is two generations culturally removed from the new marketplace(c). With the RTB workplace change approach (RTB TME) and tools, organizations now have a way of closing the gap in a scalable and sustainable way.
For the first time in the human race, there are more than three generations in the workplace and marketplace Never before has the workplace seen so much change within what Thomas Friedman dubbed the “age of acceleration.” Many employers are struggling to attract and retain the new talent base because their organizations operate in a monocultural society. Millennials are the dominant generation within the workplace; however, brands continue to use workplace practices developed during the boomer generation.
In 2016, REFRAME: The Brand (RTB) conducted a yearlong research study seeking to understand the state of the Total Market industry vertical, and what we discovered was that most brands are two generations removed culturally from the marketplace. How could this have happened, with Millennials as the dominant and most diverse generation In the workplace?
Because the workplace is too removed from the marketplace culturally, employers will continue to lose value by not having the best talent at the table, not retaining valuable talent, and not extracting the best marketplace outcomes. Given the macro human changes, both globally and in the United States, every brand looking to achieve their maximum value will need an operating model for change. At RTB, our belief is that this new operating model should be the RTB TOTAL MARKET ENTERPRISE™ (TME).
Our ambition is to help brands accelerate new marketplace change using our evidenced approach. Use this user guide as a way to accelerate your journey and find out how to drive change by experiencing the RTB Total Market Enterprise Approach for workplace change. Make a commitment and close the gap between the marketplace and the workplace.
Convergence of technology
Multiple generations in the workplace
Shifting attitudes and behaviors
Threat of platforms